Ideas die like flies:

1. 1.By the creative who couldn't tell it right.
2. 2.By the people who didn't catch the argument.
3. 3.By the audience that didn't fall for the example.
4. 4.By the fear that killed it before it left the room.

A good idea doesn't carry itself.

Today there's an AI for everything. But they're all built to agree with you: ask whether your idea is good and they'll find a way to love it.

Not Criteria.

Criteria is:

1. 1.built not to flatter you.
2. 2.a cold read of where the idea is strong and where it's thin.
3. 3.an argument to defend the idea, not a stamp to frame.
4. 4.armor for the moment of doubt.

No praise, no opinion. Arguments to put in your empty hands.

See it work on ideas you already know